Kotler, P., Bowen, J., & Makens, J. C. (2003). Marketing for hospitality and tourism (3rd ed.). Pearson Education South Asia Pte Ltd.
Chicago Style (17th ed.) CitationKotler, Philip, John Bowen, and James C. Makens. Marketing for Hospitality and Tourism. 3rd ed. Singapore: Pearson Education South Asia Pte Ltd, 2003.
MLA (9th ed.) CitationKotler, Philip, et al. Marketing for Hospitality and Tourism. 3rd ed. Pearson Education South Asia Pte Ltd, 2003.
Warning: These citations may not always be 100% accurate.