Marketing for hospitality and tourism

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Bowen, John (John T.) 1948-, Makens, James C.
Format:	Book
Language:	English
Published:	Singapore Pearson Education South Asia Pte Ltd c2003.
Edition:	3rd ed.
Subjects:	Hospitality industry > Marketing. Tourism > Marketing.