Marketing, principles & perspectives

Bibliographic Details
Main Author:	Bearden, William O.
Other Authors:	Ingram, Thomas N., LaForge, Raymons W.
Format:	Book
Published:	Boston McGraw-Hill/Irwin c2004.
Edition:	4th ed.
Series:	McGraw-Hill/Irwin series in marketing.
Subjects:	Marketing > United States.