Consumer behavior and marketing strategy

Detalles Bibliográficos
Autor Principal:	Peter, J. Paul
Outros autores:	Olson, Jerry C. (Jerry Corrie) 1944-
Formato:	Libro
Idioma:	English
Publicado:	Boston McGraw-Hill c2002.
Edición:	6th ed.
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Consumer behavior. Marketing.
Acceso en liña:	Publisher description Table of contents