Consumer behavior and marketing strategy

Bibliographic Details
Main Author:	Peter, J. Paul
Other Authors:	Olson, Jerry C. (Jerry Corrie) 1944-
Format:	Book
Language:	English
Published:	Boston McGraw-Hill c2002.
Edition:	6th ed.
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Consumer behavior. Marketing.
Online Access:	Publisher description Table of contents