Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

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Bibliografski detalji
Glavni autor: Peter, J. Paul
Daljnji autori: Olson, Jerry C. (Jerry Corrie) 1944-
Format: Knjiga
Jezik:English
Izdano: Boston McGraw-Hill c2002.
Izdanje:6th ed.
Serija:McGraw-Hill/Irwin series in marketing
Teme:
Consumer behavior.
Marketing.
Online pristup:Publisher description
Table of contents