APA (7th ed.) Citation

Peter, J. P., & Olson, J. C. (2002). Consumer behavior and marketing strategy (6th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 6th ed. Boston: McGraw-Hill, 2002.

MLA (9th ed.) Citation

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 6th ed. McGraw-Hill, 2002.