Marketing management a strategic decision-making approach
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Boston, Mass.
McGraw-Hill
c2002.
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| Edizioa: | 4th ed. |
| Saila: | McGraw-Hill/Irwin series in marketing
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| Gaiak: |