Marketing management a strategic decision-making approach
| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Boston, Mass.
McGraw-Hill
c2002.
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| Vydání: | 4th ed. |
| Edice: | McGraw-Hill/Irwin series in marketing
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| Témata: |