Boyd, H. W. (2002). Marketing management: A strategic decision-making approach (4th ed.). McGraw-Hill.
Citace podle Chicago (17th ed.)Boyd, Harper W. Marketing Management: A Strategic Decision-making Approach. 4th ed. Boston, Mass: McGraw-Hill, 2002.
Citace podle MLA (9th ed.)Boyd, Harper W. Marketing Management: A Strategic Decision-making Approach. 4th ed. McGraw-Hill, 2002.
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