Cita APA (7th ed.)

Boyd, H. W. (2002). Marketing management: A strategic decision-making approach (4th ed.). McGraw-Hill.

Cita Chicago (17th ed.)

Boyd, Harper W. Marketing Management: A Strategic Decision-making Approach. 4th ed. Boston, Mass: McGraw-Hill, 2002.

Cita MLA (9th ed.)

Boyd, Harper W. Marketing Management: A Strategic Decision-making Approach. 4th ed. McGraw-Hill, 2002.