Boyd, H. W. (2002). Marketing management: A strategic decision-making approach (4th ed.). McGraw-Hill.
Chicagoスタイル(17版)引用形式Boyd, Harper W. Marketing Management: A Strategic Decision-making Approach. 4th ed. Boston, Mass: McGraw-Hill, 2002.
MLA(9版)引用形式Boyd, Harper W. Marketing Management: A Strategic Decision-making Approach. 4th ed. McGraw-Hill, 2002.
警告: この引用は必ずしも正確ではありません.