Azala

Advertising campaign strategy a guide to marketing communication plans

Xehetasun bibliografikoak
Egile nagusia: Parente, Donald
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: Fort Worth, Tex. The Dryden Press c2000.
Edizioa:2nd ed.
Gaiak:
Advertising campaigns.
Communication in marketing.