Cases in marketing management

Cases in marketing management

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書目詳細資料
主要作者: Bernhardt, Kenneth L.
其他作者: Kinnear, Thomas C.
格式: 圖書
語言:English
出版: Plano, Tex. Business Pub. c1985.
版:3rd ed.
主題:
Marketing > Management > Case Studies.
Marketing > Decison making > Case studies.