Cases in marketing management

Cases in marketing management

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Bibliografske podrobnosti
Glavni avtor: Bernhardt, Kenneth L.
Drugi avtorji: Kinnear, Thomas C.
Format: Knjiga
Jezik:English
Izdano: Plano, Tex. Business Pub. c1985.
Izdaja:3rd ed.
Teme:
Marketing > Management > Case Studies.
Marketing > Decison making > Case studies.