Cases in marketing management

Cases in marketing management

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Bibliografski detalji
Glavni autor: Bernhardt, Kenneth L.
Daljnji autori: Kinnear, Thomas C.
Format: Knjiga
Jezik:English
Izdano: Plano, Tex. Business Pub. c1985.
Izdanje:3rd ed.
Teme:
Marketing > Management > Case Studies.
Marketing > Decison making > Case studies.