Cases in marketing management

Cases in marketing management

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Xehetasun bibliografikoak
Egile nagusia: Bernhardt, Kenneth L.
Beste egile batzuk: Kinnear, Thomas C.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Plano, Tex. Business Pub. c1985.
Edizioa:3rd ed.
Gaiak:
Marketing > Management > Case Studies.
Marketing > Decison making > Case studies.