Marketing decision making analytic framework and cases

Marketing decision making analytic framework and cases

Detalles Bibliográficos
Outros autores: O'Dell, William F. (William Francis) 1909-
Formato: Libro
Idioma:English
Publicado: Cincinnati South-Western Pub. Co. c1988.
Edición:4th ed.
Subjects:
Marketing > Decision making.
Marketing > Decision making > Case studies.