Marketing decision making analytic framework and cases

Marketing decision making analytic framework and cases

Bibliographische Detailangaben
Weitere Verfasser: O'Dell, William F. (William Francis) 1909-
Format: Buch
Sprache:English
Veröffentlicht: Cincinnati South-Western Pub. Co. c1988.
Ausgabe:4th ed.
Schlagworte:
Marketing > Decision making.
Marketing > Decision making > Case studies.