Cita APA (7th ed.)

Bernhardt, K. L., & Kinnear, T. C. (1994). Cases in marketing management (6th ed.). Irwin.

Cita Chicago (17th ed.)

Bernhardt, Kenneth L., i Thomas C. Kinnear. Cases in Marketing Management. 6th ed. Burr Ridge, IL: Irwin, 1994.

Cita MLA (9th ed.)

Bernhardt, Kenneth L., i Thomas C. Kinnear. Cases in Marketing Management. 6th ed. Irwin, 1994.