Cases in marketing management

Bibliographic Details
Main Author:	Bernhardt, Kenneth L. 1944-
Other Authors:	Kinnear, Thomas C. 1943-
Format:	Book
Language:	English
Published:	Burr Ridge, IL Irwin c1994.
Edition:	6th ed.
Series:	Irwin series in marketing
Subjects:	Marketing > Management > Case Studies. Marketing > Decision making > Case studies.