Managing customer value creating quality and service that customer can see

Xehetasun bibliografikoak
Egile nagusia:	Gale, Bradley T.
Beste egile batzuk:	Wood, Robert Chapman
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	New York Free Press c1994.
Gaiak:	Quality of products > Evaluation. Consumer satisfaction > Evaluation. Marketing > Management.