Managing customer value creating quality and service that customer can see

Managing customer value creating quality and service that customer can see

Dades bibliogràfiques
Autor principal: Gale, Bradley T.
Altres autors: Wood, Robert Chapman
Format: Llibre
Idioma:English
Publicat: New York Free Press c1994.
Matèries:
Quality of products > Evaluation.
Consumer satisfaction > Evaluation.
Marketing > Management.