Principles of marketing
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
c1989.
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| Edition: | 4th ed., annotated instructor's ed. |
| Series: | Prentice-Hall series in marketing
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| Subjects: |