Marketing in foodservice operations

Every foodservice operation must offer high quality menu items and provide excellent service to its guests, but these factors are still not enough to ensure the operation's long-term success. All operators must also be able to communicate their product and service offerings to their current and...

Descripció completa

Dades bibliogràfiques
Autors principals: Hayes, David K. (Autor), Ninemeier, Jack D. (Autor)
Format: Llibre
Idioma:English
Publicat: Hoboken, New Jersey Wiley ©2024.
Matèries: