Designing brand identity a comprehensive guide to the world of brands and branding

From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. The best-selling book demystifies branding, explains branding fundamentals, and gives practitioners a roadmap to crea...

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Bibliografiske detaljer
Main Authors: Wheeler, Alina (Author), Meyerson, Rob (Author)
Format: Bog
Sprog:English
Udgivet: Hoboken, New Jersey John Wiley & Sons ©2024.
Udgivelse:Sixth edition.
Fag: