Designing brand identity a comprehensive guide to the world of brands and branding

From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. The best-selling book demystifies branding, explains branding fundamentals, and gives practitioners a roadmap to crea...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser: Wheeler, Alina (VerfasserIn), Meyerson, Rob (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Hoboken, New Jersey John Wiley & Sons ©2024.
Ausgabe:Sixth edition.
Schlagworte: