Business-to-business marketing
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new...
| Autors principals: | , , |
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Thousand Oaks
SAGE Publications
2024.
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| Edició: | Sixth edition. |
| Matèries: |