Marketing management a strategic decision-making approach

Marketing management a strategic decision-making approach

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Manylion Llyfryddiaeth
Prif Awduron: Mullins, John W. (John Walker) (Awdur), Boyd, Harper W. (Awdur), Walker, Orville C. (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York McGraw-Hill/Irwin [2008]
Rhifyn:Sixth edition.
Cyfres:Mcgraw-Hill/Irwin series in marketing
Pynciau:
Marketing > Management.