Marketing management a strategic decision-making approach

Marketing management a strategic decision-making approach

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Detalhes bibliográficos
Main Authors: Mullins, John W. (John Walker) (Author), Boyd, Harper W. (Author), Walker, Orville C. (Author)
Formato: Livro
Idioma:English
Publicado em: New York McGraw-Hill/Irwin [2008]
Edição:Sixth edition.
Colecção:Mcgraw-Hill/Irwin series in marketing
Assuntos:
Marketing > Management.