APA (7th ed.) Citation

Mullins, J. W., Boyd, H. W., & Walker, O. C. (2008). Marketing management: A strategic decision-making approach (Sixth edition.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Mullins, John W., Harper W. Boyd, and Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. Sixth edition. New York: McGraw-Hill/Irwin, 2008.

MLA (9th ed.) Citation

Mullins, John W., et al. Marketing Management: A Strategic Decision-making Approach. Sixth edition. McGraw-Hill/Irwin, 2008.