The influence of e-commerce gamification dynamics on user engagement among Gen Zs

The influence of e-commerce gamification dynamics on user engagement among Gen Zs

This study explains the mediating role of needs satisfaction in influencing e-commerce gamification dynamics and user engagement among Generation Z individuals in Tacloban City. Using quantitative methods, an online survey composed of 45 items on a 5-point Likert scale was administered to Gen Z part...

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Bibliographic Details
Main Authors: Orapa, Bjay N. (Author), Rudas, Ma. Irene Joyce M. (Author), Sablan, Alexandra Mari M. (Author)
Other Authors: Obregon, Ma. Mariel May C. (adviser.)
Format: Thesis
Language:English
Subjects:
E-commerce > Gamification > Tacloban City.
Gamification dynamics.
Game elements.
Needs satisfaction.
SDT theory.
User engagement.
Gen Zs.