The influence of e-commerce gamification dynamics on user engagement among Gen Zs

The influence of e-commerce gamification dynamics on user engagement among Gen Zs

This study explains the mediating role of needs satisfaction in influencing e-commerce gamification dynamics and user engagement among Generation Z individuals in Tacloban City. Using quantitative methods, an online survey composed of 45 items on a 5-point Likert scale was administered to Gen Z part...

Descrizione completa

Dettagli Bibliografici
Autori principali: Orapa, Bjay N. (Autore), Rudas, Ma. Irene Joyce M. (Autore), Sablan, Alexandra Mari M. (Autore)
Altri autori: Obregon, Ma. Mariel May C. (adviser.)
Natura: Tesi
Lingua:English
Soggetti:
E-commerce > Gamification > Tacloban City.
Gamification dynamics.
Game elements.
Needs satisfaction.
SDT theory.
User engagement.
Gen Zs.