The influence of e-commerce gamification dynamics on user engagement among Gen Zs

This study explains the mediating role of needs satisfaction in influencing e-commerce gamification dynamics and user engagement among Generation Z individuals in Tacloban City. Using quantitative methods, an online survey composed of 45 items on a 5-point Likert scale was administered to Gen Z part...

Celý popis

Podrobná bibliografie
Hlavní autoři:	Orapa, Bjay N. (Autor), Rudas, Ma. Irene Joyce M. (Autor), Sablan, Alexandra Mari M. (Autor)
Další autoři:	Obregon, Ma. Mariel May C. (adviser.)
Médium:	Diplomová práce
Jazyk:	English
Témata:	E-commerce > Gamification > Philippines > Tacloban City. Gamification dynamics. Game elements. Needs satisfaction. SDT theory. User engagement. Gen Zs.