The effectiveness of TikTok content creators in translating Generation Z purchase behavior toward sales of beauty products in Tacloban City

Tik Tok has become one of the most influential platforms among Gen Z and a vital tool for digital marketing. With features like short-form videos, viral challenges, and influencer content, it enables content creators to shape consumer choices. However, the effectiveness of these creators in turning...

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Những tác giả chính:	Abdullah, Saimah A. (Tác giả), Legaspi, Alexamae M. (Tác giả), Secillano, Jo Dinella M. (Tác giả)
Tác giả khác:	Lorenzo, Anida Bernadette B. (adviser.)
Định dạng:	Luận văn
Ngôn ngữ:	English
Những chủ đề:	Social media marketing > Tacloban City. Tiktok. Content creator. Influencer marketing. Purchase behavior. Beauty products.