The effectiveness of TikTok content creators in translating Generation Z purchase behavior toward sales of beauty products in Tacloban City

The effectiveness of TikTok content creators in translating Generation Z purchase behavior toward sales of beauty products in Tacloban City

Tik Tok has become one of the most influential platforms among Gen Z and a vital tool for digital marketing. With features like short-form videos, viral challenges, and influencer content, it enables content creators to shape consumer choices. However, the effectiveness of these creators in turning...

Fuld beskrivelse

Bibliografiske detaljer
Main Authors: Abdullah, Saimah A. (Author), Legaspi, Alexamae M. (Author), Secillano, Jo Dinella M. (Author)
Andre forfattere: Lorenzo, Anida Bernadette B. (adviser.)
Format: Thesis
Sprog:English
Fag:
Social media marketing > Tacloban City.
Tiktok.
Content creator.
Influencer marketing.
Purchase behavior.
Beauty products.