Assessing the influence of product quality dimensions of the Ukay-Ukay clothing industry on the four levels of purchase intentions among Generation Z in Tacloban City

Assessing the influence of product quality dimensions of the Ukay-Ukay clothing industry on the four levels of purchase intentions among Generation Z in Tacloban City

This study assessed the influence of Garvin's (1984) eight product quality dimensions on Ferdinand's (2002) four levels of purchase intention towards Ukay-Ukay clothing among Generation Z in Tacloban City. Using a quantitative, correlational research design, data were gathered from 100 Gen...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser: Afable, Laurene Joy D. (VerfasserIn), Cardillo, Jornella Yevah B. (VerfasserIn), Ganal, Erica Joy C. (VerfasserIn), Maraya, Janssen S. (VerfasserIn), Nirza, Jayzel C. (VerfasserIn)
Weitere Verfasser: Dacuyan, Flordeliz B. (adviser.)
Format: Abschlussarbeit
Sprache:English
Schlagworte:
Consumer behavior > Tacloban City.
Product quality dimension.
Purchase intention.
Ukay-ukay clothing.
CEPQ scale.
Exploratory intention.
Preferential intention.
Referential intention.
Transactional intention.