Assessing the influence of product quality dimensions of the Ukay-Ukay clothing industry on the four levels of purchase intentions among Generation Z in Tacloban City

This study assessed the influence of Garvin's (1984) eight product quality dimensions on Ferdinand's (2002) four levels of purchase intention towards Ukay-Ukay clothing among Generation Z in Tacloban City. Using a quantitative, correlational research design, data were gathered from 100 Gen...

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Những tác giả chính:	Afable, Laurene Joy D. (Tác giả), Cardillo, Jornella Yevah B. (Tác giả), Ganal, Erica Joy C. (Tác giả), Maraya, Janssen S. (Tác giả), Nirza, Jayzel C. (Tác giả)
Tác giả khác:	Dacuyan, Flordeliz B. (adviser.)
Định dạng:	Luận văn
Ngôn ngữ:	English
Những chủ đề:	Consumer behavior > Tacloban City. Product quality dimension. Purchase intention. Ukay-ukay clothing. CEPQ scale. Exploratory intention. Preferential intention. Referential intention. Transactional intention.