Assessing the influence of product quality dimensions of the Ukay-Ukay clothing industry on the four levels of purchase intentions among Generation Z in Tacloban City

Assessing the influence of product quality dimensions of the Ukay-Ukay clothing industry on the four levels of purchase intentions among Generation Z in Tacloban City

This study assessed the influence of Garvin's (1984) eight product quality dimensions on Ferdinand's (2002) four levels of purchase intention towards Ukay-Ukay clothing among Generation Z in Tacloban City. Using a quantitative, correlational research design, data were gathered from 100 Gen...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron: Afable, Laurene Joy D. (Awdur), Cardillo, Jornella Yevah B. (Awdur), Ganal, Erica Joy C. (Awdur), Maraya, Janssen S. (Awdur), Nirza, Jayzel C. (Awdur)
Awduron Eraill: Dacuyan, Flordeliz B. (adviser.)
Fformat: Traethawd Ymchwil
Iaith:English
Pynciau:
Consumer behavior > Tacloban City.
Product quality dimension.
Purchase intention.
Ukay-ukay clothing.
CEPQ scale.
Exploratory intention.
Preferential intention.
Referential intention.
Transactional intention.