Assessing the influence of product quality dimensions of the Ukay-Ukay clothing industry on the four levels of purchase intentions among Generation Z in Tacloban City

Assessing the influence of product quality dimensions of the Ukay-Ukay clothing industry on the four levels of purchase intentions among Generation Z in Tacloban City

This study assessed the influence of Garvin's (1984) eight product quality dimensions on Ferdinand's (2002) four levels of purchase intention towards Ukay-Ukay clothing among Generation Z in Tacloban City. Using a quantitative, correlational research design, data were gathered from 100 Gen...

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Bibliografiske detaljer
Main Authors: Afable, Laurene Joy D. (Author), Cardillo, Jornella Yevah B. (Author), Ganal, Erica Joy C. (Author), Maraya, Janssen S. (Author), Nirza, Jayzel C. (Author)
Andre forfattere: Dacuyan, Flordeliz B. (adviser.)
Format: Thesis
Sprog:English
Fag:
Consumer behavior > Tacloban City.
Product quality dimension.
Purchase intention.
Ukay-ukay clothing.
CEPQ scale.
Exploratory intention.
Preferential intention.
Referential intention.
Transactional intention.