Brand management 101 101 lessons from real-world marketing

Brand management 101 101 lessons from real-world marketing

Detaylı Bibliyografya
Diğer Yazarlar: Dhar, Mainak (Editör)
Materyal Türü: Electronic Resource
Dil:English
Baskı/Yayın Bilgisi: Hoboken, New Jersey John Wiley & Sons, Ltd. 2008.
Konular:
Brand name products.
Marketing > Management.
Online Erişim:Available for UP System via Wiley Online Library.