Marketing management

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspe...

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Détails bibliographiques
Auteurs principaux: Kotler, Philip (Auteur), Keller, Kevin Lane (Auteur), Chernev, Alexander (Auteur)
Format: Livre
Langue:English
Publié: Harlow, Essex, United Kingdom Pearson Education Limited 2022.
Édition:Sixteenth edition.
Sujets: