Marketing management
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspe...
| Päätekijät: | , , |
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| Aineistotyyppi: | Kirja |
| Kieli: | English |
| Julkaistu: |
Harlow, Essex, United Kingdom
Pearson Education Limited
2022.
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| Painos: | Sixteenth edition. |
| Aiheet: |