Marketing management
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspe...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, Essex, United Kingdom
Pearson Education Limited
2022.
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| Edition: | Sixteenth edition. |
| Subjects: |