Cita APA

Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (Sixteenth edition.). Pearson Education Limited.

Citación estilo Chicago

Kotler, Philip, Kevin Lane Keller, and Alexander Chernev. Marketing Management. Sixteenth edition. Harlow, Essex, United Kingdom: Pearson Education Limited, 2022.

Cita MLA

Kotler, Philip, et al. Marketing Management. Sixteenth edition. Pearson Education Limited, 2022.