Applied communication research methods getting started as a researcher

"This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others,...

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Bibliografiske detaljer
Main Authors: Boyle, Michael P. 1975- (Author), Schmierbach, Mike 1976- (Author)
Format: Bog
Sprog:English
Udgivet: New York, NY Routledge, an imprint of the Taylor & Francis Group 2024.
Udgivelse:Third edition.
Fag: