Advertising and integrated brand promotion

Advertising and integrated brand promotion

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Bibliografske podrobnosti
Main Authors: O'Guinn, Thomas C. (Author), Scheinbaum, Angeline Close (Author), Semenik, Richard J. (Author)
Format: Knjiga
Jezik:English
Izdano: Boston, MA Cengage Learning [2023]
Izdaja:Ninth Edition.
Teme:
Advertising.
Advertising media planning.