Advertising and integrated brand promotion

Detalles Bibliográficos
Autores principales:	O'Guinn, Thomas C. (Autor), Scheinbaum, Angeline Close (Autor), Semenik, Richard J. (Autor)
Formato:	Libro
Lenguaje:	English
Publicado:	Boston, MA Cengage Learning [2023]
Edición:	Ninth Edition.
Materias:	Advertising. Advertising media planning.