Advertising and integrated brand promotion

Advertising and integrated brand promotion

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Bibliografski detalji
Glavni autori: O'Guinn, Thomas C. (Autor), Scheinbaum, Angeline Close (Autor), Semenik, Richard J. (Autor)
Format: Knjiga
Jezik:English
Izdano: Boston, MA Cengage Learning [2023]
Izdanje:Ninth Edition.
Teme:
Advertising.
Advertising media planning.