Citazione Stile APA (7a Edizione)

O'Guinn, T. C., Scheinbaum, A. C., & Semenik, R. J. (2023). Advertising and integrated brand promotion (Ninth Edition.). Cengage Learning.

Citazione stile Chigago Style (17a edizione)

O'Guinn, Thomas C., Angeline Close Scheinbaum, e Richard J. Semenik. Advertising and Integrated Brand Promotion. Ninth Edition. Boston, MA: Cengage Learning, 2023.

Citatione MLA (9a ed.)

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. Ninth Edition. Cengage Learning, 2023.