Marketing modeling for new products

"This thesis addresses the analysis of new or very recent marketing data and the introduction of new marketing models. We present a collection of models that are useful to analyze (1) the optimal launch time of new and dominant technologies, (2) the triggers, speed and timing of new products�...

Descripció completa

Dades bibliogràfiques

Autor principal:	Mireles, Carlos Hernández (Autor)
Autor corporatiu:	Erasmus Research Institute of Management
Altres autors:	Fok, Dennis (promoter.), Franses, Philip Hans (promoter.)
Format:	Llibre
Idioma:	English
Publicat:	Rotterdam Erasmus Research Institute of Management, Erasmus University Rotterdam 2010.
Col·lecció:	ERIM Ph.D. Series Research in Management 202
Matèries:	Bayesian statistical decision theory. Econometrics. New products > Marketing.
Accés en línia:	click here to access