Marketing modeling for new products
"This thesis addresses the analysis of new or very recent marketing data and the introduction of new marketing models. We present a collection of models that are useful to analyze (1) the optimal launch time of new and dominant technologies, (2) the triggers, speed and timing of new products�...
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| 格式: | 圖書 |
| 語言: | English |
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Rotterdam
Erasmus Research Institute of Management, Erasmus University Rotterdam
2010.
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| 叢編: | ERIM Ph.D. Series Research in Management
202 |
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| 在線閱讀: | click here to access |