Marketing modeling for new products

Marketing modeling for new products

"This thesis addresses the analysis of new or very recent marketing data and the introduction of new marketing models. We present a collection of models that are useful to analyze (1) the optimal launch time of new and dominant technologies, (2) the triggers, speed and timing of new products�...

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Bibliographic Details
Main Author: Mireles, Carlos Hernández (Author)
Corporate Author: Erasmus Research Institute of Management
Other Authors: Fok, Dennis (promoter.), Franses, Philip Hans (promoter.)
Format: Book
Language:English
Published: Rotterdam Erasmus Research Institute of Management, Erasmus University Rotterdam 2010.
Series:ERIM Ph.D. Series Research in Management 202
Subjects:
Bayesian statistical decision theory.
Econometrics.
New products > Marketing.
Online Access:click here to access