Marketing modeling for new products

"This thesis addresses the analysis of new or very recent marketing data and the introduction of new marketing models. We present a collection of models that are useful to analyze (1) the optimal launch time of new and dominant technologies, (2) the triggers, speed and timing of new products�...

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Dettagli Bibliografici

Autore principale:	Mireles, Carlos Hernández (Autore)
Ente Autore:	Erasmus Research Institute of Management
Altri autori:	Fok, Dennis (promoter.), Franses, Philip Hans (promoter.)
Natura:	Libro
Lingua:	English
Pubblicazione:	Rotterdam Erasmus Research Institute of Management, Erasmus University Rotterdam 2010.
Serie:	ERIM Ph.D. Series Research in Management 202
Soggetti:	Bayesian statistical decision theory. Econometrics. New products > Marketing.
Accesso online:	click here to access