Marketing modeling for new products

Marketing modeling for new products

"This thesis addresses the analysis of new or very recent marketing data and the introduction of new marketing models. We present a collection of models that are useful to analyze (1) the optimal launch time of new and dominant technologies, (2) the triggers, speed and timing of new products�...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Mireles, Carlos Hernández (VerfasserIn)
Körperschaft: Erasmus Research Institute of Management
Weitere Verfasser: Fok, Dennis (promoter.), Franses, Philip Hans (promoter.)
Format: Buch
Sprache:English
Veröffentlicht: Rotterdam Erasmus Research Institute of Management, Erasmus University Rotterdam 2010.
Schriftenreihe:ERIM Ph.D. Series Research in Management 202
Schlagworte:
Bayesian statistical decision theory.
Econometrics.
New products > Marketing.
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